Technical specifications
Your files must be sent 5 working days before the date your campaign is put online.
The Creation Studio checks your files before your campaigns go live, to ensure the best possible performance and results.
In the event of non-compliance, the Creation Studio will contact you to guide you towards the resolution of any problems.
Formats
Native / Traffikeo (Matériel Pro)
| Support | Dimensions | Accepted technologie |
|---|---|---|
|
Mobile
Tablet
Desktop
|
No specific dimensions; the size of the banner adapts to the type of screen. | Native banners are made by us (template directly generated by our adserver). |
- 1 photo : 100Ko maximum - 300x230px at 72 dpi
- Title: 45 characters spaces included
- Text: 130 characters spaces included
- Call to action : 30 characters spaces included
- Redirection link
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
Native AD
| Support | Dimensions | Accepted technologie |
|---|---|---|
|
Mobile
Tablet
Desktop
|
No specific dimensions; the size of the banner adapts to the type of screen. | Native banners are made by us (template directly generated by our adserver). |
- 1 photo : 100Ko maximum - 480x340px at 72 dpi
- Title : 47 characters spaces included
- Text: 130 characters spaces included
- Call to action : 30 characters spaces included
- Redirection link
Templates & help
On leboncoin en mosaic, we recommend a text of 70 characters ⇒ you will ensure its good readability.
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
For Leboncoin, L'argus and Leboncoin Immoneuf, please provide us with the information via this form.
Native APP
| Support | Dimensions | Accepted technologie |
|---|---|---|
|
Mobile
Tablet
|
No specific dimensions; the size of the banner adapts to the type of screen. | You have to provide us with the images in the dimensions indicated below in jpg, png or gif formats (Not animated on Android). NB : The Native banners are then created by our service (template directly generated by our adserver). |
- 1 photo : 100Ko maximum - 500x500px at 72 dpi
- Title : 50 characters (quotation marks and backslashes forbidden) spaces included
- Text : 60 characters (quotation marks and backslashes forbidden) spaces included
- Redirection link
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
For Leboncoin, L'argus and Leboncoin Immoneuf, please provide us with the information via this form.
Wallpaper
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Mobile |
480x110 | JPEG / Animated GIF / HTML5 | 75 ko |
Tablet |
1024x250 | JPEG / HTML5 | 200 ko |
Desktop |
1800x1000 | JPEG / HTML5 | 200 ko |
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Mobile / Tablet |
480x110 | JPEG / Animated GIF / HTML5 | 75 ko |
Desktop |
1800x1000 | JPEG / HTML5 | 200 ko |
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop |
1800x1000 | JPEG / HTML5 | 200 ko |
- 1 à 3 creatives, depending on the site:
480x110
1024x250
1800x1000
Redirection link
Items must reach us 5 working days before going online and be validated 48 hours at the latest before going online.
- Companions are not required
- All sizes available must be delivered to us in order to cover all devices
- Any redirect or HTML creation must integrate/call its elements in HTTPS
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
NB : During an LBC / MatPro bundle (Agriaffaires, MachineryZone and / or Truckscorner), you can create a unique skin for both platforms, however pay attention to the height of the header which is different from 20px.
Click on the links below to download a template :
Half Page banner
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop |
300x600 | JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Tablet |
300x600 | JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
- 1 photo : 100Ko maximum - 600x300px at 72 dpi
- OR HTML5 video format : MP4 video embedded in an HTML5 file (2MB max) - Sound Off by default - Loop - MP4 format - 600x300px at 72 dpi
- OR HTML5: 100kb maximum - 600x300px at 72 dpi
- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
Rectangle banner
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop |
300x250 | JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Tablet |
300x250 | JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Mobile |
300x250 | JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
- 1 photo : 100Ko maximum - 300x250px at 72 dpi
- OR HTML5 video format : MP4 video embedded in an HTML5 file (2MB max) - Sound Off by default - Loop - MP4 format - 300x250px at 72 dpi
- OR HTML5: 100kb maximum - 300x250px at 72 dpi
- No rectangle on the Leboncoin, L'argus and avendrealouer sites on mobile devices.
- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
Masthead
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop |
970x250 | JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
- 1 photo : 100Ko maximum - 970x250px at 72 dpi
- OR HTML5 video format : MP4 video embedded in an HTML5 file (2MB max) - Sound Off by default - Loop - MP4 format - 970x250px at 72 dpi
- OR HTML5: 100kb maximum - 970x250px at 72 dpi
- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
Skyscraper
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop |
160x600 ou 120x600 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Tablet |
160x600 ou 120x600 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
For image format / HTML5:
- In the format: Jpg, png, gif
- Max weight 100kb
For the HTML5 video:
- MP4 video embedded in an HTML5 file
- Sound OFF by default
- Autoplay accepted
- Infinite loop accepted
- MP4 video format
- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
Leaderboard (or Bannière)
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop |
970x90 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Tablet |
768x90 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Mobile / App |
320x50 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 1Mo) |
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop |
970x90 ou 1000x90 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Tablet |
728x90 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Mobile / App |
320x50 ou 320x100 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 1Mo) |
| Support | Dimensions | Accepted technologie | Maximum weight |
|---|---|---|---|
Desktop / tablette : HomePage |
1000x90 ou 970x90 ou 728x90 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
Desktop / tablette : Listing |
670x100 | GIF / JPEG / PNG / HTML5 / HTML5 VIDEO | Image : 100ko max (Except HTML5 video max 2Mo) |
For image format / HTML5:
- In the format: Jpg, png, gif
- Max weight 100kb
For the HTML5 video:
- MP4 video embedded in an HTML5 file
- Sound OFF by default
- Autoplay accepted
- Infinite loop accepted
- MP4 video format
- Any redirect must be https / MP4 videos not integrated into an HTML5 file are not accepted / Any html creation must respect the following specificities : see
Templates & help
Thanks to the template, in psd and / or jpg format, you can easily create your visual by respecting the marks indicated above. The templates evolve regularly over the updates made on our sites, so we recommend that you do not save these templates for safety but download them again here for each new campaign.
Click on the links below to download a template :
Le Cube (Youtube)
| Durée | Résolution | Formats / Ratios | Maximum weight |
|---|---|---|---|
| La durée varie selon le format et le type de campagne. | 1080p (Full HD) Nombre de pixels (px) recommandé pour la HD : 1920 x 1080px (horizontal) 1080 x 1920px (vertical) 1080 x 1080px (carré) |
.MPG (MPEG-2 or MPEG-4) 16:9 pour horizontal 9:16 pour vertical 1:1 pour carré |
1 Giga |
- 1 vidéo : 1 Go maximum
- Nom du fichier : ne peut pas comporter plus de 50 caractères et seuls les caractères ASCII sont autorisés.
- URL de destination : vérifiez qu'une URL de destination est spécifiée pour la création
Formats d'annonce vidéo :
Intérêt et engagement : Annonces vidéo désactivables
Les annonces vidéo désactivables peuvent être ignorées par les utilisateurs après cinq secondes.
Visibilité sur cible : Annonces vidéo non désactivables
Les utilisateurs doivent visionner les annonces vidéo non désactivables avant de pouvoir regarder les vidéos.
Émergence et mémorisation : Annonces bumper
Les internautes doivent visionner les courtes annonces vidéo non désactivables de six secondes maximum avant de pouvoir regarder les vidéos. Les annonces bumper sont activées quand les annonces désactivables ou non désactivables le sont également.
Cliquez ici pour avoir les spécifications complètes :
Meta / Social +
| Ad type | Dimensions | Formats / Ratios | Maximum weight |
|---|---|---|---|
| Image | 1080x1080px min | JPG / PNG entre 1.91:1 et 1:1 9:16 (vertical) |
30 Mo |
| Video | 1080x1080px min | MP4 / MOV / GIF Vidéo compression H.264 1:1 (pour desktop ou mobile) 4:5 (pour mobile) 9:16 (vertical) |
4 Go |
| Carrousel | 1080x1080px min | JPG / PNG 16:9 (horizontal) 9:16 (vertical) 1:1 (carré) |
30 Mo |
- 1 à plusieurs images/vidéos en fonction du type de publicité, en respectant les spécifications ci-dessus.
- Titre, texte principal et description : Voir spécifications complètes META.
- Lien de redirection.
- Vous devez avoir un compte business Facebook et/ou Instagram pour activer une campagne META et un compte business Snap pour une campagne Snapchat.
Recommandations
Il s’agit ici d’exigences techniques, mais il existe aussi des proportions recommandées pour chaque placement. Par exemple, il est recommandé d’utiliser un format 1:1 pour le fil Facebook et un format 9:16 pour les stories Instagram. Il est possible d'utiliser la même image pour plusieurs placements et dans différents formats.
Cliquez ici pour avoir les spécifications complètes :
Contact
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